ATHRTY is an Amsterdam based luxury unisex streetwear brand with an eye for minimalism and aesthetics.

ATHRTY is all about the Urban Warrior; men and women with a great sense of style, who love the vibes of the big city, who are creative and bold, and foremost people who like to express themselves through fashion.

All garments and accessories are produced in the Netherlands. Local production and labour is much valued and we appreciate the sustainable and ethical benefits that come with it.
Each and every collection is carried out with a creative concept involving current happenings in the world or sources of inspirations. Previous collections are named SENSE, NEXUS and VOYAGE.

The ATHRTY pop-up store is a creative space where you can find the spring/summer collection MUREX, that is focused on the color purple. In the color psychology field, purple is the color of creativity, escape and visionary thinking. This collection consists of four garments and four bags, all with purple elements involved in some way.

Besides the SS19 shopping area, we have added a little exhibition space where local artists are featured every week.